- Speaking
Engagement:
Ad Tech Miami, Miami Beach
Convention Center - June 2007
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| About
Us: |
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Barrio
305 is a multiplatform media property targeting the U.S.
based Latino youth segment. Barrio 305 aims to be the
destination of choice for the fastest growing segment
of the U.S. population by offering original programming
via broadband video as well as a platform for user generated
content through it's own social network. The original
programming consists of all access coverage on the following:
the Latino music scene, car shows, street fashion, urban
art and latina swimsuit models. The user generated content
consists of a social network where users customize their
own profiles with a suite of tools made available on Barrio
305 i.e. Slide show generators, video uploads, photosharing
, Flash Video Chat and more.
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A
Broadband Video Channel |
Barrio 305
programming spans multiple genres, offering category
specific opportunities that allow advertisers to
communicate their brands organically in relevant
settings. Combining limitless product placement
and integration opportunities with relevant content,
Barrio 305 effectively reaches its demanding young
audience in ways that traditional media cannot.
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A
Social Network |
Barrio 305
believes in putting our audience in complete control
of their entertainment options. That's why we provide
our users with our exclusive on-demand broadband
video content. However, our on-line community needs
a youth oriented platform in which to express and
meet other like-minded individuals who share their
love and passion for all things latino, urban and
hip.
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A Wireless
Mobile Video Channel |
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| As
Mentioned in: The Long Tail by Chris Anderson - Pub. Date:
July 2006 |
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Excerpt from:
The Long Tail
By Chris Anderson
Wired Magazine, Editor in Chief
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Chapter:
TV Outside the Box
"But there is another
class of video, one designed from the start to be
distributed on the internet. This sort of video-the
product of the spread of digital camcorders and
desktop animation tools-has few such legal encumbrances.
Created from scratch to be streamed for free online,
it's already proving to be the richest, most entrepreneurial
source of programming for a post broadcast age.
Consider Barrio305, a Web only television service
for Reggaeton music videos,interviews and urban
Latin culture. "Think MTV....but in Spanglish,"
says its cofounder, Noah Otalvaro." |
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| Miami
Herald: Business Section, Cover Story March 04, 2006 |
March 4, 2006
Barrio305.com aims to be the website for
urban latin culture.
By Christina Hoag |
"Barrio305.com
stands on the vanguard of brand new video distribution
technologies and business models for broadband Internet
and wireless phones.
It's stuff that promises to reshape the media industry
as the number of broadband Internet users -- now
at 40 million U.S. homes -- grows, giving more consumers
the ability to download TV from their PCs." |
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| Digital
Content Produce, Feature Article - Pub. Date: April 2006 |
April 1, 2006
Worldwide Reggaeton
By Cody Holt |
"...the
reggaetón music scene exploded on the U.S.
mainland, and Barrio305 was one of the first websites
to capitalize on it by offering music videos and
other original content to one of the fastest growing
demographics in the U.S. — bilingual, bicultural
Hispanics ages 14 to 30. “This is the first
time something this big has happened in the Latino
community, and we realized it pretty early,”
says Noah, referring to the music genre that mixes
Spanish-language hip-hop with complex Caribbean
rhythms. “We happened to be in the right place
at the right time.”
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Jeff Bartee
Vide President of Content
MobiTV |
"''MobiTV
is always trying to reach new audiences through
entertaining and rich content…Our partnership
with Barrio305 gives our subscribers access to never
seen before hip and urban content that's ideally
suited for the Latino market we want to serve in
a bigger way.''
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Release 1.0
Esther Dyson's Quarterly Report
Vol. 25, No.1
March 2006 |
“Last
May to October, Brightcove ran a “VIP Beta”
with independent producers, existing small and medium
size cable channels, VOD networks.... After making
many requisite tweaks the company then launched
a second beta, still on an invitation only basis.
The expanded beta includes...Barrio 305, Eco-Nova
Productions and national media brands such as National
Lampoon, Oxygen Network, Reuters and The New York
Times.”
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| Advertising
Age, August 13, 2006 |
Advertising Age
August 13, 2006
By Jonah Bloom |
"The
Growing Potential of Prosumer Produced Video Content.
What Marketers Can Learn from Lee Peeler, Missy
Depew and Otalvaro"
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| Feature
Article : Advertising Age "Barrio Bros. Nab the Niche
MTV Left Behind" |
August 28, 2006
Barrio Bros. Nab the Niche MTV Left Behind
By Gavin O'Malley |
“"The
Otalvaros represent an emerging segment of media
companies and video producers benefiting from newly
affordable production technology and the infinite
reach of the web. Armed with a real confidence in
and familiarity with their subject matter, they
can target highly specialized interest groups to
a degree that behemoths like MTV can't quite match.” |
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| As
Mentioned in: BusinessWeek "Is the Web the New Hollywood?"
Jan. 23, 2006 |
January 23, 2006
Is the Web the New Hollywood?
By Heather Green |
“In
the past people only had the chance to license their
content to networks, says Jeremy Allaire, founder
and CEO of Brightcove. 'Now that's not the case'...Brightcove
last year began rolling out a publishing and distribution
platform that big and small producers can use to
create their own online channels. For instance,
this January, Barrio 305, an online music production
company in Miami that creates hip-hop and Hispanic
R&B videos, used Brightcove to create its own
channels that it syndicates to other online sites.” |
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| MultiChannel
News Pub. Date: February 2006 |
February 13, 2006
Cable Channels Vie for Young Latino Audiences
By Luis Clemens |
“Miami-based
production company Barrio 305 is turning to IPTV
as its primary distribution platform, along with
podcasts and a Web site. Much of its content —
Reggaeton dance music, women and cars — is
available online where co-owners Antonio and Noah
Otalvaro say young Latinos can easily find it.
“There has never been a better time to
be a content producer,” said Antonio Otalvaro.
In part, he is referring to the fact that it is
much easier to negotiate a distribution deal with
an IPTV firm than to secure cable or satellite carriage.
The other factor is the spread of broadband usage
by Latinos. A recent study by Forrester Research
determined that 64% of U.S. born Hispanics are online
and 51% have broadband access.” |
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| Palm
Beach Post, Edición en Español, Cover Story
- Pub. Date: March 24 2006 |
March24, 2006
Ciber Conexiones
By Ana Valdes |
"Quieres
lanzar tu propio video? Quieres saber el último
del reggaetón? Quieres chatear en español?
-- www.Barrio305.com -- Ciber
conexiones. Entrate de la nueva movida virtual."
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Adam Berrey
Vice President of Strategy & Marketing
Brightcove |
"'We
believe Barrio305's content and demographic will
be very appealing to advertisers…These guys
are an example of content that wasn't so readily
available before.''
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Winter Music Conference
2006
Panelists
Saturday, 3/25/06
Panel: 21st Century Marketing and
Revenue Streams
Regency Ballroom
Wyndham Hotel, Miami Beach
Sunday, 3/26/06
Panel: Music and the Media
Miramar North Ballroom
Wyndham Hotel, Miami Beach |
21st
Century Marketing and Revenue Streams
Maximize the value of your catalog by taking advantage
of new media opportunities; ring tones, gaming,
film, TV advertising and other ground breaking markets.
An informative discussion geared toward the artist
and advertiser alike.
Panelists: Noah
Otalvaro - Barrio305, Eiko Media Incorporated, Craig
DeGraff - Warner Music Group Dan Curtin - Metamorphic
Recordings
Music and the Media
With so many media formats out there today, getting
publicity and making headlines can be tricky. Topics
include everything from traditional formats to blogs,
market trends and ethics of media.
Panelists:
Antonio Otalvaro Barrio305, Paul Dailey XM Satellite
Radio, Tony Lesesne In Focus Magazine, Toni Zeoli
Netmix.com |
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Inquiries from prospective partners, analysts, investors
and portfolio managers seeking additional information
about Barrio 305 and the exciting opportunities that lay
ahead in this industry are invited to contact us at:.
bizdev@barrio305.com |
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| Business
Development |
| Noah
Otalvaro leads the business development, information
technology and marketing strategies for Barrio
305. He is also one of the founding members of
WallStreet Electronica, an online broker dealer
that is privately held and that has been ranked
among the top online brokers by Barron's for the
past ten years. He was responsible for the development
and implementation of WallStreet Electronica's
IT infrastructure -- managing the data center
operations, network design & connectivity,
and development of the firm's proprietary online
trading platform. He also led business development
and marketing initiatives for WallStreet Electronica.
Noah graduated from Boston College in 1991 with
a degree in Psychology. |
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Creative
Direction |
Antonio
Otalvaro, a graduate of Pratt Institute in New York,
is the Chief Creative Officer and Producer for Barrio
305. Following his graduation he worked as a freelance
editorial illustrator and as a creative assistant
at McCann Erickson and DMB&B. His most notable
work as an illustrator was a highly prestigious
commission to showcase the Advertising Club of New
York's Andy Awards Annual in 1996. In that same
period his work as a designer was also recognized
when he was selected to participate in the Art Director's
Club first ever exhibition of "New York's Most
Wanted Young Gun's" exhibit. Following these
accomplishments he was invited to contribute as
a conceptual artist at Fabrica, the Benetton Think
Tank in Italy. Antonio worked directly under Oliviero
Toscani, the individual responsible for Benetton's
controversial campaigns throughout the 80's and
90's. While at Fabrica, Antonio developed communication
strategies for entities such as Greenpeace and the
United Nations. Following his residency at Fabrica,
he was offered the highly coveted position of Creative
Editor (combination of Editor in Chief and Creative
Director) for Benetton's Colors Magazine. At the
time, the Colors circulation was 400,000, with distribution
in seventy-five countries and produced in eight
different languages. During that period Antonio
produced issues 29 Heart, 30 Water and 31 Night.
Upon his return to the United States Antonio made
the switch from print media to digital media when
he joined his brother's at WallStreet Electronica
to lead the design team and develop marketing strategies
for the online broker dealer.
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